If you’re like me you've got some passion around the things that you're doing. You’re doing them because you believe in them, you want to see them through and you believe there is value in doing them. You get all wrapped up in the work you're doing. You’re passionate about the work. Then, things change, you’re asked to move in a significantly different direction.
Being a coach to your team provides a number of things the other roles do not. In this role you help your people find their own answers - this takes you out of the know it all or go to person role (scary?). When your people find their own answers they generate a higher level of trust in themselves - they grow. As they grow they develop a depth and a strength of character that allows them to reach further and out perform their own past best outcomes.